Meet the People
Behind Our Movement

Our achievements reflect the efforts of a remarkable group of people who have committed their talents and passion to building a unique organization. And we never forget that our successes today are built on the accomplishments of those who came before. All along, we’ve benefited from the continuity of leadership—and values—provided by our two cofounders. Take a moment to meet our team and learn about the wealth of experience, skills and dedication they bring to our mission of making social change.

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    Ray Morris Chief Executive Officer
    Ray
    Morris
    Chief Executive Officer

    Ray comes to CREDO with more than 25 years of executive experience in rapidly changing, highly competitive environments. He has worked in strategic product development and management, software engineering, technology innovation, business operations, marketing, sales and executive team leadership, leading senior-level teams in communications, hosting, marketing services and Internet commerce. Ray brings with him a passion for building high-performing teams focused on delivering exceptional value and service to customers. He has a comprehensive understanding of how to recognize, develop and lead people, technology and partnerships to ensure profitable business growth through innovation and an empowered employee culture. Among his notable past roles are positions as managing director of ABSI Consulting, VP of product management at Metapath Software, CIO and CTO at NTT/Verio, COO at GreatCall, CIO and CTO of Vertis Communications, and CTO and CEO at ClickBank. Ray’s particular areas of interest in CREDO activism include the environment, civil liberties, and the rights of women, minorities and the LGBT community.

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    Laura Scher Cofounder
    Laura
    Scher
    Cofounder

    Laura is cofounder, former CEO and current executive chair of Working Assets/CREDO. Laura teaches social innovation and entrepreneurship at Stanford University and has coauthored chapters in several inspirational books, including The Business of Changing the World, edited by Marc Benioff; and Hands On! 33 More Things Every Girl Should Know, edited by Suzanne Harper. Laura serves on the Yale School of Management Board of Advisors and on the board of the Salesforce Foundation. She has a bachelor’s degree in economics from Yale University, studied at the Institute for International Studies in Geneva and earned an MBA from Harvard Business School.

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    Michael Kieschnick Cofounder
    Michael
    Kieschnick
    Cofounder

    Michael is cofounder, former CEO and a current board member of CREDO/Working Assets. Prior to cofounding Working Assets, he served at the U.S. Environmental Protection Agency, as an economic advisor to Gov. Jerry Brown of California (way back in time, from 1980 to 1982) and helped create several socially responsible investment funds. Michael also serves on the boards of the League of Conservation Voters, the Beneficial State Foundation and the Beatitudes Society, and teaches a seminar on innovations in microfinance at Stanford. He earned a Ph.D. in public policy from Harvard and undergraduate degrees in biology and economics from Stanford.

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    Trish Tobin Chief Marketing Officer
    Trish
    Tobin
    Chief Marketing Officer

    Trish heads up CREDO’s marketing, sales and customer service teams. Before joining CREDO, Trish led marketing for Treater, a mobile and social gifting startup. She became interested in startups through her experience running marketing for online advertising pioneer Lowermybills.com and, prior to that, at AOL, where she rose to VP of acquisition marketing. Trish also served as CMO for Women for Women International and had the privilege of visiting the program’s work in Rwanda and Kosovo. In addition to world travel, Trish is a museum buff, having started her marketing career at the National Gallery of Art, and is an ardent supporter of international women’s rights. She earned an MBA from the Yale School of Management and a BA from the College of William & Mary.

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    Janice Crump Chief Financial Officer
    Janice
    Crump
    Chief Financial Officer

    Janice keeps CREDO's financial operations running smoothly. She has over 25 years of experience in business accounting and comes to CREDO after 15 years as CFO at AlfaTech, a global technology and energy firm that specializes in LEED engineering and sustainable solutions. Janice believes in a roll-up-the-sleeves approach to numbers and works to build a culture of progressive values and continuous improvement through education and mentoring. Her favorite areas of activism include social equality, animal welfare and environmental preservation. She enjoys hiking in the Tahoe Basin, skiing in the Sierras and raising bonsai trees. She has a degree in business management from San Jose State University.

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    Rob Mascola Vice President, Business Intelligence
    Rob
    Mascola
    Vice President, Business Intelligence

    Rob analyzes our organizational data and provides the business insight we need to make CREDO Mobile a success. In other words, he’s our numbers guy—and he’s an excellent one. A former junior high math teacher, Rob has worked as a data analyst for over 20 years, first at FICO, later at other credit companies and, beginning in 2003, here at CREDO. Rob has a bachelor’s degree in mathematics from Dartmouth and a master’s in scientific computing and computational mathematics from Stanford. Rob takes a special interest in CREDO activism that involves economic justice. He enjoys cooking, sabermetrics and playing games with his kids.

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    Cecilia Parisi Vice President, People and Culture
    Cecilia
    Parisi
    Vice President, People and Culture

    Cecilia is CREDO’s people person. She’s an experienced HR leader and an expert in building teams and cultivating innovative talent practices. Prior to CREDO, she was VP of human resources at Savvius, which helps network and security professionals improve their network performance and security. Before that, she was senior regional HR manager at Verizon. A Bay Area local, Cecilia earned a bachelor’s degree from California State University East Bay and a master’s from Golden Gate University. She enjoys spending time with family and friends, getting into the next home project, cooking and traveling.

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    Heidi Hess Vice President, Politics
    Heidi
    Hess
    Vice President, Politics

    Heidi oversees CREDO Action’s campaigning. She’s responsible for making sure that CREDO members have the opportunity to make their voices heard and pressure decision makers through strategic, hard-hitting campaigns on a wide range of progressive issues—including civil rights, women’s rights, voting rights, climate justice, economic justice, peace, civil liberties and the defense of our democracy. Prior to joining CREDO in 2010, Heidi contributed to the founding of Color Of Change, the nation’s largest online racial justice organization, and still serves on its board of directors. Before that, she was a middle school teacher who found deep joy in the daily, and sometimes hourly, mood swings of large groups of pre-teens. She earned a BA from Stanford University and lives in San Francisco with her family

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    Josh Nelson Vice President, Politics
    Josh
    Nelson
    Vice President, Politics

    Josh oversees CREDO’s communications and social media as well as CREDO Action’s analytics and role in the company’s donations program. Broadly speaking, his job is to ensure that CREDO's hard-hitting advocacy campaigns, viral videos and other content reach and engage as many people as possible. Prior to joining CREDO in 2011, Josh wrote extensively about politics and environmental issues for publications including ThinkProgress, Huffington Post and Grist. He previously worked for Al Gore’s Alliance for Climate Protection, the National Wildlife Federation and The Hatcher Group, a strategic communications firm where he consulted for dozens of non-profits. He lives in Cincinnati, Ohio with his wife Maggie, his daughter Mary and his dog Florence.

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    Micah Evans Vice President, Product and Software Engineering
    Micah
    Evans
    Vice President, Product and Software Engineering

    Micah leads CREDO’s product management, technology, and engineering teams. Before CREDO, Micah lead product strategy and execution at the affiliate network and e-commerce company ClickBank. Specializing in software innovation and technology, Micah has experience spanning industries including financial technology, ecommerce, and market research at companies including Markit and Research Now. His special interests include women’s rights and income equality, and he is proud to have served as a Peace Corps volunteer within the economic development program to Ukraine. Micah earned an MBA and an MA in international management from the University of Texas at Dallas.