Our achievements reflect the efforts of a remarkable group of women and men who have committed their skills and passion to building a unique organization. Today’s employees benefit from the accomplishments of those who came before. We’ve always been proud of the company we keep. All along, we’ve benefited from the continuity in leadership—and values—provided by our two cofounders. In addition, our team of senior managers brings a wealth of experience and skills, as well as a passion for working for social change.
LAURA SCHER – Cofounder
Laura is cofounder, former CEO and current executive chair of Working Assets/CREDO. Laura teaches “Social Innovation and Entrepreneurship” at Stanford University and has coauthored chapters in several inspirational books, including The Business of Changing the World, edited by Marc Benioff; and Hands On! 33 More Things Every Girl Should Know, edited by Suzanne Harper. Laura serves on the Board of Advisors of the Yale School of Management, and on the boards of the Salesforce.com Foundation and the Rosenberg Foundation. She has a bachelor’s in economics from Yale University, studied at the Institute for International Studies in Geneva, and earned an MBA from Harvard Business School.
MICHAEL KIESCHNICK – Cofounder
Michael is CEO, president and cofounder of CREDO/Working Assets. Prior to cofounding Working Assets, he served at the U.S. Environmental Protection Agency, as an economic advisor to Gov. Jerry Brown of California (way back in time from 1980–1982), and helped create several socially responsible investment funds. Michael also serves on the boards of the League of Conservation Voters, the Beneficial State Foundation and the Beatitudes Society, and teaches a seminar on innovations in microfinance at Stanford. He earned a Ph.D. in public policy from Harvard and undergraduate degrees in biology and economics from Stanford.
BECKY BOND – Vice President and Political Director
As political director, Becky helps CREDO customers and CREDO Action members fight for progressive change in Washington, D.C. and in state capitols. Becky ran CREDO’s campaign to register more than one million voters in 2004 and the successful effort to defeat California’s Prop 23 in 2010. As president of CREDO SuperPAC she led the campaign 2012 campaign to take down the Tea Party Ten, and helped defeat five sitting Republican Congressmen. She began her career here as the producer of Working Assets Radio, which aired on San Francisco’s NPR affiliate KALW from 2001–2003. Before that, Becky ran a conceptual art practice in San Francisco called South to the Future. She is a Nashville native and a political science graduate of Williams College. She is proud of having been arrested three times during her tenure at CREDO—protesting the invasion of Iraq in 2003, and protesting the Keystone XL pipeline in 2011 and 2013.
NATALIE BECKERMAN – Vice President, Customer Service
Natalie is obsessed with doing the right thing and championing the customer experience, which is why she leads our customer service organization at CREDO. Prior to joining CREDO, Natalie spent many years in SVP, VP and Director of Customer Service roles working in the UK, US and Europe. Natalie was previously the SVP of Customer Service for Thames Water Utilities Ltd, the largest water and sewerage company in the UK, with overall responsibility for 14m customers. She was also SVP Customer Experience for Yodel, a parcel delivery company and has held senior customer-related roles for Levi Strauss & Co (Europe) and Telefonica O2 UK, a telecommunications, internet and financial services provider. Natalie is passionate about empowering women and protecting the welfare of animals worldwide. Natalie earned an MBA from the University of Bath, School of Management, an MS from Michigan State University and a BA from Northwestern University, where she was a Division 1 Field Hockey All American and also spent five years as an active member of the United States Olympic Field Hockey Squad.
TRISH TOBIN – Vice President, Marketing
Trish heads up CREDO’s daring and creative marketing team. Before joining CREDO Trish led marketing for Treater, a mobile and social gifting start-up. She became interested in start-ups out of experiences running marketing for online advertising pioneer Lowermybills.com and prior to that at AOL where she rose to VP of Acquisition Marketing. Trish leveraged her digital experience to grow online marketing channels as CMO for Women for Women International and had the privilege of visiting the program work in Rwanda and Kosovo. In addition to world travel, Trish is a museum buff, having started her marketing career at the National Gallery of Art, and is an ardent supporter of international women’s rights. She earned an MBA from Yale School of Management and a BA from The College of William & Mary.
HARUKO KURATA – Vice President, Product and Operations
Haruko oversees the acquisition and development of all mobile phones and related products at CREDO. Before joining CREDO, she served as Product Manager at Moderati, a mobile content provider. She worked with Qualcomm, as well as other original equipment manufacturers (OEMs) and operators to create content training and provide marketing support for Qualcomm's embedded multimedia software. Haruko holds a B.S. in electrical engineering from the University of Washington and an M.S. in electrical engineering from Santa Clara University. Throughout her career in technology, she has always been one of only a handful of women—something she hopes to see change in the future. She looks forward to a day when being a woman at the Consumer Electronics Show isn't an oddity. In her spare time, Haruko likes to spend time with her family, play competitive tennis and scuba dive.
DOUG MOORE – Vice President, Chief Financial Officer
Doug is responsible for financial strategy and management, pricing, carrier relations, and product. Doug came to CREDO from the management consulting firm of Arthur D. Little, where he advised companies in the energy and telecommunications industries. He worked with both domestic and international companies to develop strategies to pursue new business opportunities and reposition themselves in more competitive markets. Prior to that, Doug worked as an Operations Research Engineer at Dynamics Research Corporation and as an English teacher at Yunnan University in southwestern China. Doug holds a B.S. in industrial engineering from Stanford University. As a committed environmentalist and long-time member of both the San Francisco and Marin bicycle coalitions, Doug commutes to work by bike daily.