Our People

Our achievements reflect the efforts of a remarkable group of women and men who have committed their skills and passion to building a unique organization. Today’s employees benefit from the accomplishments of those who came before. We’ve always been proud of the company we keep. All along, we’ve benefited from the continuity in leadership—and values—provided by our two cofounders. In addition, our team of senior managers brings a wealth of experience and skills, as well as a passion for working for social change.

RAY MORRIS – Chief Executive Officer

Ray comes to CREDO with more than 25 years of executive experience in rapidly changing, highly competitive environments. He has worked in strategic product development and management, software engineering, technology innovation, business operations, marketing, sales and executive team leadership, leading senior-level teams in communications, hosting, marketing services and Internet commerce. Ray brings with him a passion for building high-performing teams focused on delivering exceptional value and service to their customers. He has a comprehensive understanding of how to recognize, develop and lead people, technology and partnerships to ensure profitable business growth through innovation and an empowered employee culture. Among his notable past roles are positions as managing director of ABSI Consulting, VP of product management at Metapath Software, CIO and CTO at NTT/Verio, COO at Greatcall, CIO and CTO of Vertis Communications, and CTO and CEO at Clickbank. Ray’s particular areas of interest in CREDO activism include the environment, civil liberties, and the rights of women, minorities and the LGBT community.

LAURA SCHER – Cofounder

Laura is cofounder, former CEO and current executive chair of Working Assets/CREDO. Laura teaches “Social Innovation and Entrepreneurship” at Stanford University and has coauthored chapters in several inspirational books, including The Business of Changing the World, edited by Marc Benioff; and Hands On! 33 More Things Every Girl Should Know, edited by Suzanne Harper. Laura serves on the Board of Advisors of the Yale School of Management and the Salesforce.com Foundation board. She has a bachelor’s in economics from Yale University, studied at the Institute for International Studies in Geneva, and earned an MBA from Harvard Business School.

MICHAEL KIESCHNICK – Cofounder

Michael is cofounder, former CEO and a current board member of CREDO/Working Assets. Prior to cofounding Working Assets, he served at the U.S. Environmental Protection Agency, as an economic advisor to Gov. Jerry Brown of California (way back in time from 1980–1982), and helped create several socially responsible investment funds. Michael also serves on the boards of the League of Conservation Voters, the Beneficial State Foundation and the Beatitudes Society, and teaches a seminar on innovations in microfinance at Stanford. He earned a Ph.D. in public policy from Harvard and undergraduate degrees in biology and economics from Stanford.

MURSHED ZAHEED – Political Director

Murshed empowers CREDO customers and CREDO Action members to fight for progressive change in Washington, D.C., and in state capitols across the country. His more than 10 years of political experience includes his position as Director of New Media for then Senate Majority Leader Harry Reid. He has worked in a number of national campaigns and nonprofit organizations, engaging in grassroots advocacy and organizing activism. He was a member of Gov. Howard Dean’s groundbreaking online fundraising team during Dean’s 2003–2004 presidential campaign. Murshed is a graduate of UCLA and blue & gold Bruin fan, as well as a graduate of the Boston University School of Law.

NATALIE BECKERMAN – Vice President, Customer Service and Sales

Natalie is obsessed with doing the right thing and championing the customer experience, which is why she leads our customer service organization at CREDO. Prior to joining CREDO, Natalie spent many years in SVP, VP and Director of Customer Service roles working in the UK, US and Europe. Natalie was previously the SVP of Customer Service for Thames Water Utilities Ltd, the largest water and sewerage company in the UK, with overall responsibility for 14m customers. She was also SVP Customer Experience for Yodel, a parcel delivery company and has held senior customer-related roles for Levi Strauss & Co (Europe) and Telefonica O2 UK, a telecommunications, internet and financial services provider. Natalie is passionate about empowering women and protecting the welfare of animals worldwide. Natalie earned an MBA from the University of Bath, School of Management, an MS from Michigan State University and a BA from Northwestern University, where she was a Division 1 Field Hockey All American and also spent five years as an active member of the United States Olympic Field Hockey Squad.

TRISH TOBIN – Vice President, Marketing

Trish heads up CREDO’s daring and creative marketing team. Before joining CREDO Trish led marketing for Treater, a mobile and social gifting start-up. She became interested in start-ups out of experiences running marketing for online advertising pioneer Lowermybills.com and prior to that at AOL where she rose to VP of Acquisition Marketing. Trish leveraged her digital experience to grow online marketing channels as CMO for Women for Women International and had the privilege of visiting the program work in Rwanda and Kosovo. In addition to world travel, Trish is a museum buff, having started her marketing career at the National Gallery of Art, and is an ardent supporter of international women’s rights. She earned an MBA from Yale School of Management and a BA from The College of William & Mary.

HARUKO KURATA – Vice President, Product and Operations

Haruko oversees the acquisition and development of all mobile phones and related products at CREDO. Before joining CREDO, she served as Product Manager at Moderati, a mobile content provider. She worked with Qualcomm, as well as other original equipment manufacturers (OEMs) and operators to create content training and provide marketing support for Qualcomm's embedded multimedia software. Haruko holds a B.S. in electrical engineering from the University of Washington and an M.S. in electrical engineering from Santa Clara University. Throughout her career in technology, she has always been one of only a handful of women—something she hopes to see change in the future. She looks forward to a day when being a woman at the Consumer Electronics Show isn't an oddity. In her spare time, Haruko likes to spend time with her family, play competitive tennis and scuba dive.

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